DEEP TECH | INDUSTRIAL INNOVATION | ENERGY
I help ambitious companies turn technical breakthroughs into compelling narratives that resonate with the audiences that matter: investors, customers, policymakers, and the public.

Calcium-bearing silicate rock.
Iceland, 2022.
SELECTED MEDIA COVERAGE & PLACEMENTS
01 — about
Strategy, storytelling,
and trust for deep tech.
I’ve spent my career helping people understand what’s next.
I began as a journalist, covering culture and tech, before leaving traditional media to start my own company: Clover, a digital platform that grew to more than 200K subscribers before it was acquired by Viacom/AwesomenessTV.
Since then, I’ve worked inside startups across climate, industry, and tech, helping them translate hard-to-explain ideas into narratives people can understand and engage with.
Today I lead marketing and communications at Brimstone, a VC-backed industrial startup, where I joined as the first communications hire and built the MarCom function from the ground up. I oversee company positioning, thought leadership, and external narrative, translating deeply technical breakthroughs for policymakers, media, and the general public. I also lead media strategy and have secured the company features in The Wall Street Journal, The New York Times, Washington Post, Axios, CNBC, and more.
Throughout my career—as journalist, founder, and narrative strategist—the common thread has always been storytelling. Turning complicated breakthroughs into powerful stories is my favorite kind of challenge. I'm always interested in connecting with people building hard things, particularly at the intersection of technology, industry, and the physical world.

02 — Expertise
01
Narrative & Company Positioning
Make the company, its product, and its impact clear: company story and positioning, cross-platform messaging, founder narrative, and website content.
02
Investor & Communications Strategy
Connect technical progress to the story that target audiences—investors, customers,
employees, media, and more—need to believe.
03
Media & Market Education
Land media coverage and build credibility around new technologies, launches, and categories. GTM strategy, customer personas, commercial announcements.

03 — Track Record
Selected work building brands and shaping markets.
I’ve developed a proven approach across climate, deep tech, media, and startups—from taking MarCom from 0 —> 1 to launching a media brand from scratch.
Head of Marketing & Communications

Head of Editorial

Co-Founder; VP Editorial at Viacom
