I help brands find their voices, build momentum, and make a lasting impact.
Communications & Brand
I’m experienced in building the marketing & communications function from the ground up. As the first comms hire at early-stage companies, I develop and execute strategies that elevate brand visibility, engage key audiences, and leave an impact. Over the years, I’ve led multiple website redesigns and rebrands, collaborating closely with both internal stakeholders and external creative teams.
messaging & content
As a former journalist, I bring strong judgment and an ability to craft compelling content across platforms. My writing spans website copy, media op-eds, pitch decks, marketing collateral, and C-suite thought leadership. I specialize in translating complex, technical topics into messaging that communicates the brand’s value while meeting audiences where they are.
MEDIA & PR
I’ve developed earned media strategies for companies in tech, climate, and heavy industry, securing high-profile coverage in outlets like The Wall Street Journal, The Washington Post, Axios, CNBC, Business Insider, CBS, and Netflix. I’m comfortable owning every part of the media strategy, from drafting targeted pitches to writing and sending press releases to drive coverage where—and when—it matters most.
Website strategy | Brimstone
Earned Media | Brimstone
Editorial strategy | Terraformation
Global content campaign | Center for Reproductive Rights
BBC partnership | Terraformation
Video campaign | Terraformation
White paper development | Terraformation
Email strategy | Terraformation
Women and Trump campaign | CBS
Fundraising content | Terraformation
CBS partnership | Clover
Social media campaign | Center for Reproductive Rights
Celebrity partnerships | Center for Reproductive Rights