narrative strategy for industries shaping the future
I'm a marketing and communications leader with 15+ years of experience helping founders and teams articulate what they're building, why it matters, and why it will win.
I started my career in media, eventually working as Editorial Director at NYLON before co-founding Clover Letter, a digital platform endorsed by the New York Times that grew to 200,000 subscribers and was acquired by Viacom, where I served as VP of Editorial. This experience of founding a startup taught me how to build something from nothing, make a case to investors, and turn a strong POV into a brand.
Since 2019, I've brought these lessons to companies working on some of the hardest problems in heavy industry, sustainability, and deep tech. At the reforestation startup Terraformation, I built the brand and communications function from scratch — supporting a Series B raise through integrated storytelling and driving a 300% increase in online engagement.
At Brimstone, I lead marketing and communications for a first-of-its-kind industrial company reinventing how the world’s materials are made—overseeing all external messaging and landing coverage in the WSJ, NYT, Washington Post, Axios, and CNBC.
I'm always happy to connect with teams working on next-generation technologies—reach out!