My work
Over 15 years, I've built marketing and communications functions for media companies, VC-backed startups, and industrial innovators — always at the intersection of complex ideas and the audiences who need to understand them.
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Narrative and Messaging
I specialize in the hardest communications problem in hard tech: explaining breakthrough innovations to the people who matter most. Investors. Media. Potential customers and partners.
I develop the foundational messaging architecture—including the core narrative, proof points, and language that works across investor decks, press releases, policy materials, and sales—so every touchpoint tells the same story.
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Brand Marketing
I've built communications and brand functions from the ground up at multiple early-stage companies, coming in as the first marcomms hire and developing the strategy, systems, and team to support growth.
I've led brand positioning, executive communications, thought leadership strategy, website redesigns, and full rebrands, working closely with founders, internal stakeholders, and external partners. I know what it takes to build something from zero and make it scale.
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Earned media
I've developed and executed earned media strategies for companies across tech, climate, and heavy industry, securing coverage in the Wall Street Journal, Washington Post, Axios, CNBC, Business Insider, CBS, and Netflix. I own the full process: from shaping the narrative angle to writing pitches, drafting press releases, and managing reporter relationships.
I also do media training, helping founders articulate not just what they're building, but why it matters and why it will win.